So if we’re talking about a new patient, you know, lead generation offer where you are hoping someone comes in for a day, one for a special, then I think that there’s a couple of things you need to keep in mind.
Chiropractic Facebook Offer Pricing Strategy
One is that it can’t seem too cheap. Now, the lower you go, the more leads you’re going to get. The higher you go, the less leads you’re going to get.
But inversely, the higher you go, if the lead comes in, they’re probably more likely to show up. They might be a little bit more qualified. If it’s at that $79 or $99 level, if you’re in the 21,17, 27, you’re going to get more leads, but you’re also going to get more tire kickers.
You’re going to get people that are just coming in one and done. You’re going to get a bunch of people that don’t show up. People that waste your staff’s time and drive them crazy. So I think that there’s a kind of a middle ground where it doesn’t seem like to the consumer that it’s cheap, but it also isn’t too expensive to where the volume isn’t there.
So $49 is kind of like our standard offer. I think that most offices are comfortable with that number. And in the consumer’s mind, I think that it seems reasonable without it feeling cheap.
So in terms of the price I think that that’s a good place to start. And you can always go up or down from there based on what the results are in terms of what’s included in the offer.
One thing that I think you need to make sure of is that anything that you provide on day one is included in that offer. What I have found in the past that clients have tried to do that has created friction on that day.
Chiropractic Facebook Offer Upsell
One experience is upselling x-rays once someone comes in. So maybe the offer is for the consultation or for the consultation, an exam, but then the exam price they pitch them on it in the office or the x rays, they pitch them on in the office.
I think that you just need to come up with a price that you’re comfortable with for everything that is going to need to be included in that day. One now, day two if you want to sell the adjustment separately, if you’re just doing the report of five names and then they decide if they want to do a care plan or not, that’s fine.
But that day one, the offer really should include anything that is going to be included in that first day. And then if there’s any other service that you want to package together. I’ve seen some people do like a three visit package or maybe they put in like spinal decompression or laser or massage into that offer. So they get day one and then maybe a couple of days of treatment. I think that those work well.
Of course, you’re going to get a little bit higher or probably significantly higher in price if you do start to package treatment together with the day one.
So just keep that in mind. You want to try to keep it simple, make it you know, my preference is to just keep it with day one. That way people don’t get confused in the details and they know that they’re coming in basically for the consultation exam and x rays.
Here’s what the price is. It’s a fair exchange. Nobody’s upset. And then you know, if they show up for day two, that they can decide from there what they want to do in terms of their care.