So I am of the belief that you should spend as much as Google is willing to take as much as you can still see a positive ROI. Now, you don’t want to just be throwing money after, you know bad keywords or targeting areas that aren’t going to show up.
Chiropractic Google Ad Spend Strategy
But as long as you have all of the components in place to be successful, you should be spending as much money as possible, as much as Google will take, as long as people are still clicking on it, that are looking for a chiropractor, and converting into new patients.
You know, as long as you have room for those new patients, you should be trying to fill them up as much as possible. One thing I will say is if you have too long of a wait after someone clicks on the ad, to schedule an appointment online, if there’s not an availability for a couple of days or you know, a week or multiple weeks, those people are probably going to go find someone else.
So the reason why they were on Google in the first place is because they’re looking for a solution. If you have the ability to do that solution in a short timeframe, I think you should be spending whatever it takes to get that practice.