So obviously in the previous question that I answered, I talked about some of those examples, but how can we actually utilize that across these platforms?
Facebook Content Marketing for Chiropractors
So Facebook videos are a great example of what a chiropractor could be using content marketing for three to 5 minutes, talking about a specific thing that can help somebody who watches that video understand the situation that they’re in a little bit better, maybe understand what it is that you could do in the office to help.
That would be a great example. Of how chiropractors could use content on Facebook.
TikTok Content Marketing for Chiropractors
TikTok. That is a big up and coming platform, obviously TikTok can be a little bit different than Facebook and that Facebook lends itself to longer content. TikTok is really anything under 60 seconds is going to be ideal. But even less than that, 30 seconds, 15 seconds.
TikTok is great for being able to demonstrate what you do for a particular condition. So let’s say you do a lot of extremity addressing showing somebody how a knee adjustment works, giving a short explanation, keeping it under 30 seconds. That would be a great example of content marketing for TikTok
YouTube Content Marketing for Chiropractors
YouTube even longer content does great on YouTube. 10 minutes all the way up to maybe 30 minutes is a great, you know, sweet spot of time for a YouTube video. This would be, you know, almost like a mini webinar or if you’re doing workshops in the office, recording those and putting those on to YouTube.
Nice part about YouTube is that you can always embed those videos into your website.
So if you’re trying to deliver content to potential new patients, or if you want a, you know, kind of like a content hub for existing patients, that would be a great way to get longer form content onto your website as well.