So I get asked this question a lot. What are the most popular search terms? And the most important key words that matter for your SEO, are the keywords that you want to show up for.
Chiropractic Website SEO
If you are a personal injury heavy practice, you’re not going to care so much about showing up for college, even if it’s a really popular search term. You want to make sure that you are focused in on the types of patients, the types of conditions, the services that you provide.
And then you’re creating content around those things. Because even if the search volume is very low for something that you really care about, if that’s what you want to fill your practice with, you have to give yourself every chance to show up when those types of patients are looking for solutions.
Chiropractic Website Key Terms
So scoliosis is a great example of this. Scoliosis care plans can be huge. People that really excel at scoliosis seem to really love those patients. And it may not be a super heavy keyword like low back pain, neck pain, headaches. But if those are the types of people that you want to be able to help. And you think you can do a better job than somebody 100 miles away or somebody else in town, then you want to make sure that you’ve got content that is fully optimized when somebody does that.
So there are some basics around you know, just like things that every chiropractor is probably treating, like low back pain, neck pain, headaches. Those are probably the top three. But after that, it really comes down to what are the conditions? What are the types of patients that you want to be treating?