So SEO is search engine optimization and obviously chiropractic SEO is SEO done for chiropractors. A lot of chiropractors don’t spend the money, or the time, or the intention on SEO that they should. But SEO is what allows you to show up when someone is searching for a specific keyword.
Local Chiropractic SEO Strategy
What most chiropractors need to focus on is local SEO, which means that we are trying to show up for keywords that include the city in the state or that include near me, so that Google knows to show local results versus a national result like a WebMD, or Mayo Clinic or something like that.
So SEO breaks down into three parts. There’s on page, off page, and technical on page SEO is basically the content that you create the words that are on the page. Off page SEO are the signals that are out in the internet, a lot of a lot of that impact comes from backlinks which are where other websites link into a page on your website. And then the third one is going to be technical SEO. So that’s basically how your website is structured. How are all of the how’s the speed is mobile responsive? Just all of the basics that come around running a good solid website.