So chiropractic is sometimes a difficult thing to explain to people online. So story brand really allows you to focus on the things that matter to the potential patient.
And the more that you can stay focused on them, the more likely they are to trust you. And the more likely they are to convert. So, too many times I see chiropractic websites that will focus on teaching people about subluxation or teaching people about lifetime family wellness, when most of the people that are on your page are mainly just looking to alleviate some problem that is affecting their life.
The more that you can stay focused on that and cut down on the weeds, the more likely they are to resonate with your message and convert into a new patient. So I almost think that story brand allows chiropractors to kind of get out of their own way and stay focused on the patient, which is going to give you the most success with your website.